• • • We Stand with Israel

• • •  

• • •  

• • • עם ישראל חי

• • • Am Yisroel Chai

• • •  

• • •  

• • • We Stand with Israel

Work Smarter, Not Harder

Adriana Colinabarranco

As an Animation Lead in a Digital Marketing Agency

Hey, fellow animation enthusiasts! Are you an animator working your magic in a digital marketing agency? Well, get ready to level up your animation game because in this blog post, we're going to explore some awesome tips and tricks to help you work smarter, not harder. So grab your stylus, put on your creative hat, and let's dive in!

Plan Your Shots Like a Pro: Before diving into the world of pixels, take a moment to plan your shots. Storyboarding and sketching out your ideas can save you loads of time in the long run. Not only will this help you visualize your animations better, but it will also give you a roadmap to follow. So grab some sticky notes, sketch your ideas, and let the magic unfold!

Embrace the Power of Online Learning: When it comes to learning animation, the internet is your best friend. There are fantastic YouTube channels and websites offering free tutorials and resources to sharpen your skills. Check out channels like @eyedesyn, for fun and insightful animation tips, or @Greyscalegorilla or @CGShortcuts, for 2D animation this @BenMarriott.Websites like greyscalegorilla.com offer free resources and tutorials to help you up your animation game.

Utilize Software Shortcuts: Did you know that most animation software has handy shortcuts that can significantly speed up your workflow? Take some time to learn and customize shortcuts that work best for you. Whether it's a shortcut for adding keyframes or switching between tools, these little tricks can save you precious minutes that add up over time.Also you can find a free plugin for Ae and Pr in this website:misterhorse.com (I promise it will save you a lot of time)

Get Organized with File Management: As an animator, your files can quickly pile up, causing chaos and confusion. Avoid the dreaded file hunt by implementing a smart file management system. Create organized folders for each project, label your files clearly, and make use of version control. This way, you'll always know where to find that perfect bouncing ball animation you worked on last month.

Use Pre-made Assets and Templates: Working in a digital marketing agency often means tight deadlines and quick turnarounds. Take advantage of pre-made assets and templates to speed up your workflow without compromising quality. Websites like Mixamo offer a library of ready-to-use character animations, while platforms like EnvatoElements provide customizable After Effects templates. These resources can give you a head start, allowing you to focus on the unique elements of your projects.

Collaborate and Seek Feedback: Animation is a collaborative art form. Embrace the power of teamwork and seek feedback from your colleagues and fellow animators. Don't be shy to share your work and ask for constructive criticism. Platforms like Behance can help you connect with like-minded artists, receive feedback, and learn from the community.

Working as an animator in a digital marketing agency is an exciting and demanding adventure. By implementing these tips and tricks, you can supercharge your animation skills and work smarter, not harder. Remember to plan your shots, leverage online learning resources, optimize your workflow with shortcuts, stay organized, and make use of pre-made assets and templates. And don't forget to collaborate and seek feedback to keep improving.

So, my fellow animators, it's time to unleash your creativity and create animations that dazzle and captivate. With these tricks up your sleeve, you'll be wowing clients and colleagues alike. Happy animating!

P.S. Here are some awesome resources to check out:

YouTube Channels: @CGShortcuts, @eyedesyn, @Greyscalegorilla, @BenMarriott.

Websites: motiondesign.school, greyscalegorilla.com,:misterhorse.com

Pre-made Assets and Templates: Mixamo, Envatoelements.
You can check my work here:

Adriana Colinabarranco
Adriana Colinabarranco
Animation Team Leader

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